Proof.

Hexagon's growth through acquisition produced fragmented messaging across business units, limiting brand clarity and executive visibility with analysts, media, and employees.

Built an enterprise narrative framework with the CMO and SVP of Brand. Stood up global PR governance across U.S., LATAM, and EMEA. Embedded the narrative into IR, R&D, web, executive comms, and creative.

45% increase in Tier-1 media coverage · 56% increase in analyst engagement

Hexagon needed to enter a crowded humanoid-robotics conversation dominated by louder, consumer-facing brands — and earn industrial credibility fast.

Built a global launch architecture across owned, earned, and analyst channels. Coordinated regional PR teams for synchronized worldwide reveal. Prepared executives for media interviews and engineered a thought-leadership track around the launch.

2.4B+ impressions · 2,000+ media placements · 11% increase in share of voice during launch month · 110% SOV increase in North American manufacturing media

AI adoption was accelerating inside the business with no governance, narrative, or shared enablement across the enterprise.

Partnered with CTO and AI leadership on enterprise AI narrative and governance. Built an internal AI Hub, prompt libraries, and a governance guidebook. Translated product capabilities into customer-ready stories. Explore the AI visibility and adoption framework →

AI communications framework adopted company-wide · 24,800 employees with governance and enablement tooling · Executive AI narrative featured in Tier-1 trade media

Hexagon LIVE, the company's flagship global customer conference, had no unified media strategy and fragmented regional PR execution across divisions.

Designed and executed the global media and analyst program. Coordinated nine regional PR agencies. Created bespoke analyst briefings, executive interview schedules, and media tours across the event.

Journalist attendance +44% · Earned media coverage +56% · Share of voice +11% · 65 journalists and 30 analysts hosted

Hexagon's social presence was fragmented across divisions with inconsistent messaging, duplicated effort, and no shared performance view.

Audited global channels, consolidated accounts, implemented B2B audience strategy, and established governance guidelines for divisional teams. Activated a 4,000-member employee brand ambassador program and led martech platform standardization across enterprise accounts.

45% increase in organic social engagement · 30% reduction in channel fragmentation · Employee advocacy embedded across the organization

ESG expectations were rising from investors and customers with no coherent sustainability narrative or earned media strategy.

Directed sustainability and CSR storytelling with Hexagon's VP of AI, VP of Sustainability, CTO, and CEO of R-evolution (Hexagon's green-tech subsidiary). Partnered with BBC StoryWorks and Reuters to create documentary-style content aligned with investor ESG requirements.

80M+ audience reached through BBC and Reuters coverage · Sustainability narrative adopted by IR team for ESG reporting

Build and sustain a boutique consultancy capable of serving global brands at a senior level.

Operated as fractional communications executive across multiple industries. Retained clients including Rheem, IHG, and GRM for 3+ years each.

25% YoY revenue growth sustained across ten years · Multi-year retained client relationships · Foundation for today's fractional practice

Viking needed to re-establish cultural relevance in the luxury appliance category against a wave of new entrants.

Directed strategic product communications across national business, lifestyle, and broadcast media. Engineered product placements in Elle Decor, MasterChef, and The Chew. Coordinated PR with retail and trade strategy.

1B+ earned media impressions · Coverage in WSJ, NYT, Forbes, Food Network, and Elle Decor

Rheem’s ProPartner program lacked visibility and a consistent communications strategy to grow trade relationships.

Built influencer partnerships, scaled social presence, grew trade media coverage, and expanded the program into a national conference.

25M trade media impressions · 18,000+ social followers · 2,000+ national conference attendees · 30% growth in trade media coverage

Multiple simultaneous GM vehicle launches required coordinated, high-impact media strategy in an extremely competitive automotive news cycle.

Coordinated national ride-and-drive media events. Built bespoke journalist experiences. Managed 100+ media relationships across launches.

300M earned media impressions · 100+ journalists hosted at national launch events

Launch a new mobile entertainment service in a nascent category with no established consumer behavior to reference.

Built a celebrity partnership strategy with The Sopranos cast. Coordinated national media, editorial, and broadcast outreach.

550+ media placements · Launch contributed to 53% Cingular revenue growth

Reinvigorate late-night dining interest for a heritage brand competing with fast food on value and relevance.

Built an integrated campaign around the AllNighter menu targeting late-night occasions. Combined earned media, influencer strategy, and cultural moment activation.

PRSA Silver Anvil Award · PRSA Best of Phoenix Award · National consumer media coverage · Measurable sales lift during the campaign period