One story × five divisions
Unifying a Global Enterprise Narrative
€5.4B enterprise · 50+ countries · 45% increase in Tier-1 coverage
T Squared Communications
Multiply.
Strategy × Integration = Impact
Senior communications leadership that connects corporate narrative, reputation, executive voice, internal communications and AI visibility to the business objectives they are meant to move.
One story. Every audience. Built around the business.
Fractional · Advisory · Project · Senior in-house opportunities
The T² Model
How impact multiplies.
Communications performs differently when story, reputation, alignment and visibility work as one system.
01 · Story
Story × Proof = Authority
A clear narrative backed by evidence people can understand, repeat and trust.
02 · ReputationAuthority × Visibility = Reputation
Earn attention. Build credibility. Strengthen how the business is understood.
03 · AlignmentLeadership × Narrative = Alignment
Leaders, employees and channels moving from the same story.
04 · VisibilityCommunications × AI = Signal
Build the sources, authority and narrative AI can find and cite.
Clarity × Consistency × Proof = Communications Squared
Good communications adds. Integrated communications multiplies.
See the proof →Here is the proof.
2.4B+Global impressionsAEON humanoid robot launch
80M+Stakeholders reachedBBC StoryWorks + Reuters
66%Participation increaseCEO communications
50+CountriesGlobal communications leadership
Selected work
The math in motion.
One global launch × 2.4B impressions
Launching AEON to the World
2,000+ media placements · +11% share of voice during launch month
One CEO program × 66% more participation
Transforming Executive Communications
24,800-person workforce · 66% increase in employee participation
AI Lab
Signal.
Communications × AI = Visibility
AI is changing what gets found, surfaced and cited. Communications shapes the signal.
I’ve led enterprise AI communications and adoption for 24,800 employees and now work across AI visibility, answer-engine strategy, AI-enabled workflows and emerging agentic communications systems.
Next
Next.
Growth. Transformation. Reputation. AI adoption. Market visibility. Tell me what’s next for the business.