Senior communications leadership, matched to the moment.
Embedded, ongoing or focused on a defined business priority. T Squared brings senior counsel and direct ownership without forcing every need into the same engagement model.
Retainer · Project · Advisory Sprint
The enterprise story, proof points and audience messaging that keep communications aligned.
Frameworks, manager communications and measurement designed around adoption and understanding.
C-suite counsel, team direction, governance and ownership from strategy through execution.
Messaging, ghostwriting and visibility strategy across earned, owned and employee channels.
Narrative and stakeholder strategy for M&A, restructuring, AI adoption and market change.
AEO, generative-engine visibility, earned authority and content strategy designed around how brands are discovered, summarized and cited across AI systems.
B2B tech and AI companies ready to strengthen market authority.
PE-backed enterprises navigating M&A, transformation or growth.
Mid-market organizations that have outgrown their current communications model.
Leadership teams that need a senior partner, additional capacity or a leader for a defined moment.
Ongoing senior partnership and embedded leadership.
Defined challenge. Clear deliverable. Fixed scope.
Two to four weeks focused on one business-critical communications need.
Hexagon AB · Rheem Manufacturing · InterContinental Hotels Group · GRM · EnduroShield · Veolia North America · Constant Mountain · Marketing AI Pulse · Viking Range · Silestone North America · The NKBA · General Motors · Cingular (now AT&T) · Philips Consumer Electronics · Applebee’s
Senior communications leadership when the business needs it, in the form that makes sense for the work.
