Communications × AI = Visibility
AI is changing what gets found, surfaced and cited. Communications shapes the signal.
I track what AI systems are learning, what they surface about brands and how communications teams can build stronger visibility, smarter workflows and better adoption.
Build the signal AI cites.
Build the source environment behind the answer. Assess how the brand appears across answer engines, which sources are being cited, where narrative gaps exist and what communications can change.
Connect the work.
Design repeatable AI-assisted and agentic workflows for research, monitoring, narrative development and communications operations. Move from one-off prompting toward connected systems of work while retaining senior judgment at the decision points that matter.
Make strategy usable.
Translate AI strategy into communications people can understand and use. At Hexagon, enterprise AI communications spanned a 24,800-person workforce and included an AI Hub, prompt libraries, governance guidance and executive positioning. Read the enterprise AI case →
AI visibility is how accurately and consistently a brand, organization or executive appears in AI-generated answers across platforms such as ChatGPT, Perplexity and other answer engines.
Answer engine optimization, or AEO, helps authoritative information become easier for answer engines to find, understand and use when generating responses.
SEO focuses primarily on discoverability in search results. AEO also considers whether information can be understood, synthesized, attributed and cited within generated answers.
Authoritative third-party coverage, clear first-party information, consistent entities, original expertise, credible evidence and content that directly answers relevant questions all contribute to the information environment AI systems draw from.
Communications helps create and strengthen the sources AI systems encounter: earned media, executive commentary, corporate narratives, research, customer evidence and authoritative owned content.
Track where the organization appears, which sources are cited, how accurately the brand is represented, which topics it is associated with and how visibility changes over time.
Track where a brand appears, which sources are cited, how accurately its narrative is represented and where authority gaps remain.
If your organization is thinking about AI visibility, communications workflows or adoption, let’s compare what the systems are surfacing and where communications can make the signal stronger.
