Build the system.
Narrative, governance, talent and the operating structure communications needs to work at scale.
About
Built.
Agency. In-house. Independent. Global.
My career spans global agency leadership, a decade building T Squared and corporate communications leadership inside a €5.4B public technology company.
I work closest to the moments where communications carries the most weight: growth, executive change, launches, M&A, AI adoption, transformation and reputation.
From the dodecahedron dimple pattern of a golf ball to a humanoid robot’s first press tour.
Operating model
Built to keep working.
Career
Agency. In-house. Independent.
T Squared Communications
Founder & Principal
Senior advisory across narrative, executive communications, AI visibility and transformation.
Current work includes Veolia North America, Constant Mountain, Collaborative Compass and Marketing AI Pulse.
Hexagon AB
Director of Corporate Communications
Built and led corporate communications across five divisions and 50+ countries.
45% increase in Tier-1 media coverage.
Hexagon AB
Senior Manager, Content Marketing & PR
Scaled global content, PR and social governance.
45% increase in organic social engagement.
T Squared Communications
Founder & Principal
Built a decade-long independent practice serving enterprise and growth-stage brands.
25% YoY consultancy growth.
Fleishman-Hillard
Managing Supervisor
Led national brand, media and integrated communications programs.
1B+ earned impressions for Viking Range.
Manning Selvage & Lee
Senior Account Executive
Automotive, technology and consumer launch communications.
300M+ impressions across GM vehicle launches.
JDPR & Huddle House
Account Executive
Foundational media relations, franchise communications and consumer brand experience.
Credentials
Education and training
B.A., Journalism & Spanish · Penn State
Kellogg Executive Education · Digital Marketing Strategies
PRSA Crisis Communications
HubSpot AEO Fundamentals
Community
Where else I contribute
PRSA Georgia · Board and leadership roles
Marketing AI Pulse · Content Marketing & PR Lead
TEDx Atlanta · Marketing volunteer
Southeastern Greyhound Adoption · Board of Directors